SSENSE Launches Exclusive Bridal Capsule: Redefining Wedding Fashion with a Unique Collection

Jun 11, 2024

Montreal-based fashion retailer SSENSE is set to make a bold entrance into the bridal fashion world by launching its highly-anticipated Bridal Capsule Collection on July 20. This new offering combines the creative forces of four celebrated fashion designers – Chopova Lowena, Sandy Liang, Sophie Buhai, and Simone Rocha – each contributing their unique vision to create a diverse and captivating range of wedding dresses, veils, and accessories.

Breaking traditional norms, the SSENSE Bridal Capsule Collection aims to cater to a broad spectrum of tastes and preferences, ensuring every bride can find her perfect ensemble for the special day. Embracing individuality and celebrating self-expression, the collection features a delightful mix of styles – from daring and adventurous to timeless and romantic.

Chopova Lowena, known for innovative designs and unconventional materials, brings a selection of best-selling and signature dress shapes reimagined in lace and silver tinsel flower taffeta. Ideal for brides looking to make a statement and embrace their adventurous spirit, this offering is bound to captivate with its striking textures and contemporary appeal.

Simone Rocha, renowned for her ethereal creations, presents an exclusive iteration of her favorite SS23 runway bridal styles. Embroidered trim and delicate pearl embellishments add a touch of sophistication and uniqueness to these timeless designs. Brides who seek a classic look with a modern twist will find solace in Simone Rocha’s offerings.

Designed for the younger bride with a penchant for playful aesthetics, Sandy Liang’s contribution to the collection includes a bow-adorned mini dress, two different-sized veils, and a bow bag, which debuted in the recent FW23 runway show. Sandy’s best-selling square-toe ballerina Mary Jane completes the look in ivory, adding a touch of modernity to the ensemble.

Sophie Buhai, known for her elegant and sophisticated jewelry designs, offers a collection of bespoke accessories to adorn any bride. Featuring pearl-embellished jewelry and accessories, with a selection of chalcedony for the traditional “something blue,” Sophie Buhai’s pieces add a touch of refinement and grace to the bridal look.

Complementing this exclusive collection is The SSENSE Edit, a curated assortment of wedding-appropriate dresses, white suit sets, shoes, and bags from renowned ready-to-wear designers such as The Row, Jacquemus, and Vivienne Westwood. The Edit caters to various styles, offering a wide array of choices for brides seeking luxury, romance, or a touch of alternative flair on their big day.

SSENSE’s foray into bridal fashion is driven by a desire to extend the customer journey and provide a one-of-a-kind shopping experience. By curating a selection of brands that customers are already familiar with and love, SSENSE brings a fresh and modern approach to the wedding gown market, moving away from the conventional and embracing diverse styles and aesthetics.

Brides-to-be and fashion enthusiasts can explore the SSENSE Bridal Capsule Collection and The SSENSE Edit on the brand’s website and mobile app starting July 20. With high-resolution images and a lookbook available, brides to be can glimpse the stunning designs that await them, making the journey to find the perfect wedding ensemble all the more exciting and enjoyable. ssense.com

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